Marketing
begins & ends with the consumer
The Auburn Montgomery Marketing degree provides the knowledge students need to successfully create customer value in a dynamic environment. Creating customer value requires a balance between thinking logically and creatively, and the marketing specialization challenges you to do both. You also have opportunities to develop interpersonal and communication abilities, valuable skills in demand by both local, national and international employers.
Students who have graduated with a marketing specialization have held positions such as:
| K-Swiss | Director of Sales |
| Regions Financial Corp. | Assistant Vice President Market Analytics |
| Sage Software | Marketing Director |
| State Farm | Insurance Agent |
| Sunbridge | Alzheimers Program Director |
| Renaissance Montgomery | Sales Manager |
| Alabama Power | Food Service Segment |
| WraSer Pharmaceuticals | Sales Representative |
| Marketing Specialization Requirements | Hours |
MKTG 4360 Marketing Research | 3 |
| MKTG 4410 Consumer Behavior | 3 |
MKTG 4780 Marketing Strategy | 3 |
| Marketing Electives | 15 |
| Total Hours | 24 |
| | |
| Hospitality & Tourism Option Requirements | Hours |
MKTG 4360 Marketing Research* | 3 |
| MKTG 4410 Consumer Behavior* | 3 |
MKTG 4780 Marketing Strategy* | 3 |
| MKTG 4400 Professional Selling & Sales Management | 3 |
| MKTG 4600 Services Marketing | 3 |
| MKTG 4792 Rotating Internship | 3 |
| Marketing Electives | 6 |
| * Course projects will focus within the hospitality & tourism industry | |