Strategic Communications and Marketing

Strategic Communications and Marketing


The Office of Strategic Communications and Marketing coordinates Media, both internal and external, for events on campus, sends out campus news, heads marketing efforts for the university and its departments, produces graphic materials in all shapes and sizes, and heads the collective website management for the university. As part of those responsibilities, Strategic Communications and Marketing also is responsible for producing and maintaining the style standards set forth in the university Style Guide, and upholds policies that deal with social media, the university website, and crisis communication and management.

In addition, the Strategic Communications and Marketing office is also the coordinating office for the university stationery and business cards, which can be ordered through an online system available to university employees.


SCAM Information and Forms

Publicity Requests

All requests for both internal and external publicity must be submitted through the Publicity Request Form. Contact Megan Bronson for login information at mbronson@aum.edu or 334-244-3643.


Website Management

For website guidance from a marketing perspective contact Megan Bronson (mbronson@aum.edu or 334-244-3643)

For assistance with Sitefinity or any technical issue with the website please contact Josh Coats at jcoats1@aum.edu

Graphic Design Services

Request Graphic Design Services
Contact Megan Bronson for login information at  mbronson@aum.edu or 334-244-3643

Pre Approval Form Jan 2014 (Required for all Printing Jobs)
Submit Pre-Order Approval forms to Marla Vickers.  mvickers@aum.edu

Style Guide



 Design/Printing Request Guidelines


 Please help the Strategic Communications and Marketing staff by adhering to the following guidelines:

  • More notice is better, but unless a project is particularly large or demanding, completing a request form at least 15 working days in advance of the day you need the final product will be sufficient for Strategic Communications and Marketing to design the item for you and have it printed, etc.  If Strategic Communications and Marketing is experiencing a particular backlog at the moment, they will pay to have an outside agency complete the design work. If you know that the design work will be used on something that must be printed through an outside vendor, allow extra time for the printing process (i.e., give Strategic Communications and Marketing 15 working days for the design work before you send out the product for printing).
  • If the quantity or expense of the final product will require that it goes out for bid, Strategic Communications and Marketing requires at least 90 days notice.
  • If you submit a request for design work 10 – 14 working days out, unless the Strategic Communications and Marketing design team happens to have extra time to complete the work, they will need to submit the work to an outside agency at the requesting department’s expense.
  • If you submit a request for design work with notice of less than 10 working days, unless the Strategic Communications and Marketing team just happens to have nothing on the schedule, the work cannot be completed. It is unlikely an outside vendor will agree to do the work without charging exorbitant fees for the special request. If you find someone else to complete the work (e.g., student, outside agency), you’ll need to remember that the Strategic Communications and Marketing design team must still sign off on the final work to approve payment for the services.

 
In order to process all requests received from individuals at AUM in the order they are received and give projects the proper attention to achieve the best results and ensure there are no errors, the Strategic Communications and Marketing design team needs these guidelines to be followed.
 
If you have an emergency or extenuating circumstances and need to submit a request to Strategic Communications and Marketing, please contact Marla Vickers.  Thank you for you cooperation.