Strategic Communications and Marketing
The Office of Strategic Communications and Marketing (SCAM) coordinates Media, both internal and external, for events on campus, sends out campus news, heads marketing efforts for the university and its departments, produces graphic materials in all shapes and sizes, and heads the collective website management for the university. As part of those responsibilities, SCAM also is responsible for producing and maintaining the style standards set forth in the university Style Guide, and upholds policies that deal with social media, the university website, and crisis communication and management.
In addition, the SCAM office is also the coordinating office for the university stationery and business cards, which can be ordered through an online system available to university employees.
Design/Printing Request Guidelines
Please help the Strategic Communications and Marketing staff by adhering to the following guidelines:
- More notice is better, but unless a project is particularly large or demanding, completing a request form at least 15 working days in advance of the day you need the final product will be sufficient for Strategic Communications and Marketing to design the item for you and have it printed, etc. If Strategic Communications and Marketing is experiencing a particular backlog at the moment, they will pay to have an outside agency complete the design work. If you know that the design work will be used on something that must be printed through an outside vendor, allow extra time for the printing process (i.e., give SCAM 15 working days for the design work before you send out the product for printing).
- If the quantity or expense of the final product will require that it goes out for bid, SCAM requires at least 90 days notice.
- If you submit a request for design work 10 – 14 working days out, unless the SCAM design team happens to have extra time to complete the work, they will need to submit the work to an outside agency at the requesting department’s expense.
- If you submit a request for design work with notice of less than 10 working days, unless the SCAM team just happens to have nothing on the schedule, the work cannot be completed. It is unlikely an outside vendor will agree to do the work without charging exorbitant fees for the special request. If you find someone else to complete the work (e.g., student, outside agency), you’ll need to remember that the SCAM design team must still sign off on the final work to approve payment for the services.
In order to process all requests received from individuals at AUM in the order they are received and give projects the proper attention to achieve the best results and ensure there are no errors, the SCAM design team needs these guidelines to be followed.
If you have an emergency or extenuating circumstances and need to submit a request to SCAM, please contact Marla Vickers. Thank you for you cooperation.